nutrition entrepreneuership

Nutrition Entrepreneurship

in the world of social media

Entrepreneurship. It can be a scary word for some, but it doesn't have to be. The nutrition field is filled with opportunities for dietitians and health care professionals to be their own boss. And with the world of social media at our finger tips, marketing costs have never been lower. Whether you're a student considering starting their own business, a dietitian just getting their feet wet in the self-employed world, or a seasoned business owner, this workshop is for you. 6 hours of continuing education credit will be provided. Keep reading for more information. 

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When: Saturday, January 27 ; 9am-3pm

Where: The University of Texas School of Public Health at Houston

Hosted by: Milk & Honey Nutrition, LLC and The University of Texas School of Public Health

Speaker: Mary Ellen Phipps, MPH, RDN, LD

Mary Ellen Phipps is the registered dietitian nutritionist (RDN) behind Milk & Honey Nutrition. She's also a wife, mom, foodie, and recipe developer. Browse her website and you'll find yummy recipes, helpful nutrition tips, and a healthy dose of sarcasm. She strives to make healthy eating easy, realistic, and most importantly... fun! She has expertise in family nutrition, corporate wellness, adult weight management, adult diabetes management, and metabolic syndrome. She received her Bachelor's degree in Nutrition Sciences from Baylor University; and her Master's of Public Health degree in Epidemiology from The University of Texas School of Public Health. She currently lives in the Houston-area with her husband and two daughters.

 
 

Topics to be covered...

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Social Media Marketing

Whether we like it or not, social media is here, and it's here to stay. But it doesn't have to be a scary thing. We'll learn how to use social media to it's fullest extent to increase exposure and increase sales. Facebook and Instagram will be highlighted:

  • Finding your niche
  • Social media reality v. actual reality: why there's a difference and why that's ok
  • Hashtag strategies: how to ensure maximum reach and exposure
  • Instagram algorithm: the do's and don'ts of posting
  • Instagram Stories and Facebook Live: Giving your audience direct access to YOU
  • Facebook Ads

Food Photography

Let's be honest, pretty food just tastes better... AND it's a key strategy to grow your influence on social media. Good food photography catches people's attention, and causes an emotional response. Whether you're advertising recipes or nutrition services, food attracts people. We'll cover:

  • Proper lighting
  • Good props
  • Plating and styling
  • How to create visual texture and contrast

*We will have some time set aside to practice, so feel free to bring your own camera if you'd like. A phone camera will suffice as well. 

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Brand Partnerships

More and more food and nutrition companies are realizing the power of advertising via social media influencers; as well as the benefit of having a dietitian on their team. The opportunities for exposure and financial gain are growing daily. But there are some important things to consider. We'll discuss:

  • Ethical boundaries
  • Selling your RD: what you can bring to the table
  • Knowing your worth
  • Thinking outside the box
  • The power of collaboration, both with brands and with other nutrition influencers

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Recipe Development

Everyone from grocery store chains, to food companies, to farmer's co-ops need unique recipes. Recipes show the consumer how to use their product... and how to use it in a fun and unique way. Dietitians are positioned to show not only creativity with food, but also associated health benefits. There are many factors that should be considered when developing a recipe, including:

  • Inspiration sources
  • Copyright laws and ethical disclosures
  • Unique use of ingredients
  • Appeal to niche dietary groups: gluten free, vegan, etc.

Other topics to be covered: website development, finding your voice, how to identify the social media platforms that are right for you, and staying true to your brand.


When: Saturday, January 27 ; 9am-3pm

Where: The University of Texas School of Public Health at Houston

Hosted by: Milk & Honey Nutrition, LLC and The University of Texas School of Public Health

Speaker: Mary Ellen Phipps, MPH, RDN, LD

CEUs: 6 hours

Cost: $175       Students: $75