in the world of social media
Entrepreneurship. It can be a scary word for some, but it doesn't have to be. The nutrition field is filled with opportunities for dietitians and health care professionals to be their own boss. And with the world of social media at our finger tips, marketing costs have never been lower. Whether you're a student considering starting their own business, a dietitian just getting their feet wet in the self-employed world, or a seasoned business owner, this webinar workshop is for you. 5 hours of continuing education credit is provided. Keep reading for more information.
Here's what is covered...
Social Media Marketing
Whether we like it or not, social media is here, and it's here to stay. But it doesn't have to be a scary thing. We'll learn how to use social media to it's fullest extent to increase exposure and increase sales. Facebook and Instagram will be highlighted:
- Finding your niche
- Social media reality v. actual reality: why there's a difference and why that's ok
- Hashtag strategies: how to ensure maximum reach and exposure
- Instagram algorithm: the do's and don'ts of posting
- Instagram Stories and Facebook Live: Giving your audience direct access to YOU
- Facebook Ads
Let's be honest, pretty food just tastes better... AND it's a key strategy to grow your influence on social media. Good food photography catches people's attention, and causes an emotional response. Whether you're advertising recipes or nutrition services, food attracts people. We'll cover:
- Proper lighting
- Good props
- Plating and styling
- How to create visual texture and contrast
More and more food and nutrition companies are realizing the power of advertising via social media influencers; as well as the benefit of having a dietitian on their team. The opportunities for exposure and financial gain are growing daily. But there are some important things to consider. We'll discuss:
- Ethical boundaries
- Selling your RD: what you can bring to the table
- Knowing your worth
- Thinking outside the box
- The power of collaboration, both with brands and with other nutrition influencers
Everyone from grocery store chains, to food companies, to farmer's co-ops need unique recipes. Recipes show the consumer how to use their product... and how to use it in a fun and unique way. Dietitians are positioned to show not only creativity with food, but also associated health benefits. There are many factors that should be considered when developing a recipe, including:
- Inspiration sources
- Copyright laws and ethical disclosures
- Unique use of ingredients
- Appeal to niche dietary groups: gluten free, vegan, etc.
Ready to get started?! Click the button below to purchase this career changing webinar!
Hosted by: Milk & Honey Nutrition, LLC and The University of Texas School of Public Health
Mary Ellen Phipps is the registered dietitian nutritionist (RDN) behind Milk & Honey Nutrition. She's also a wife, mom, foodie, and recipe developer. Browse her website and you'll find yummy recipes, helpful nutrition tips, and a healthy dose of sarcasm. She strives to make healthy eating easy, realistic, and most importantly... fun! She has expertise in family nutrition, corporate wellness, adult weight management, adult diabetes management, and metabolic syndrome. She received her Bachelor's degree in Nutrition Sciences from Baylor University; and her Master's of Public Health degree in Epidemiology from The University of Texas School of Public Health. She currently lives in the Houston-area with her husband and two daughters.
Cost: $95 Students: $45